Study On The Development Of CUBA League Industrialization

The CUBA League is the most famous campus sports event in China.With the development of the socialist market economy,the CUBA League is developing rapidly.Its industrialized development model promotes the construction of the league brand,promotes the sponsorship of the tournament,and provides live tournaments.It has also made breakthrough achievements that have never been seen in many campus sports events.At the same time,there are still many problems in the process of industrialization in the CUBA League,making its overall level of industrialization low.This study aims to comprehensively analyze the factors of CUBA league industrialization,find out the problems that restrict its industrialization development,and put forward optimization suggestions to better promote the industrialization of CUBA league.Keywords:CUBA league;industrialization;marketization.Research methods: This paper studies the CUBA league industrialization through literature data,questionnaire survey and logical analysis.The focus will be on the formation of competition industrialization factors,event sponsorships,live events and promotions,ticket market development,and licensed products.Analysis conclusion:1.The scale of the CUBA League has gradually expanded,the level of the athletes needs to be improved,and the competition is not reasonable.2.The reasons for the industrialization of the CUBA League are: the development of the socialist market economy;the guidance of national policies;the active participation of the enterprises;and the importance of participating schools.3.CUBA League brand building is better;corporate sponsorship stability is better,and the amount of sponsorship is gradually increasing.However,there are still problems with inadequate media propaganda,poor development of the ticket market,and lack of initiative in licensing product development.4.The CUBA League has a low level of industrialization.There are problems with the management system restricting the development of the league,the lack of professional talent,the lack of financial support for the participating teams,the limited influence of the brand,and the single audience.5.The industrialization of CUBA league promoted the development of basketball in the campus;it innovated the cultivation mode of competitive basketball reserve talents;set up a platform for cooperation between college sports associations and enterprises;and boosted the consumption of college students.6.The countermeasures for the development of CUBA League industrialization include: the establishment of CUBA,the development of CUBA league in all aspects;the use of universities to cultivate professional talents;giving participating schools more rights and reasonable development of the team;improving the appreciation of the CUBA league and expanding thebrand Influence;Expand the fan base and cultivate fan loyalty.