Research On Sporting Events Live Program Ratings' Effect Factors

Televised sporting events can be traced back 50 years of the 20th century, in the industrial and economic development of the UK, live television was first used in football. Then with the the developing of the television technology, it was extended to other sporting events. From the commercial operation of the Los Angeles Olympic Games in 1984, the sport's television coverage has been further development and improvement, people watch their favorite sporting events through the television programs has become a common phenomenon.Ratings refer to the proportion that the number of people in a specific time to watch a TV channel or a television programs in the total population. With the industrialization of the media market, television viewing rates were seen as an important indicators to measure a program good or bad.Audience survey started in the West developed countries of 50s, compared with foreign, Chinese TV ratings survey start later.Our viewership began mid 80s of last century, in the late 90's into the stage of rapid development. In China market, the ratings survey, almost as CSM and AC Nielsen, account for 80% and 10-15% respectively.TV ratings affected by many factors, we can consider from many angles, such as the programs themselves, television, the other is the audience, also the viewers. The affecting factors of Live sports events program can also be considered from three aspects, namely, the events themselves, television and sports programming audience.In this study, a wide range of literature through a comprehensive literature search, provide the basis for the study; by visiting sports department, the operation of company events, television, viewers and spectators to provide reliable data for the study; through the questionnaire survey, mathematical analysis, all data calculation and analysis, comparison, and thus the study results.This study is divided into four parts.The first part, starting from the sporting events themselves, of race itself factors on the impact of live program ratings.The second part, from the programming side, the TV point of view, find and developed live sports programming affected the ratings of a number of factors.The third part, live broadcasts of sports events for composition analysis and audience ratings of psychological research, research audience.factors on the impact of program ratings.Finally, on the basis of these studies, presented the final results of this study and related recommendations.Live sports television show ratings than the standard measure of good and bad programs, but also an important indicator that we study the effect of sports events spread, the research has important significance.