A Research On Organizational Identity Reputation Of Chongqing 3li Vocational Training School

The 21st century is actually a time when the talent competition is very fierce. In the background of intellectualization, informatization and globalization, the division of labor is so detailed that the professional and vocational training is more and more important. It has become a social common understanding that creating a lifelong learning environment and making vocational training as an important component of the lifelong learning system.Opening training organization or operating vocational training is being regarded as "sunrise" industry. Recently, domestic vocational training indurstury has developed fast and appeared constantly. And it's not only providing an significant condition for constructing a learning-oriented society, but also creating an important environment and conditions for workers'growth and development. However, because the market access, evaluation standards, government and social supervision are not yet perfect, disregarding training quality, pursuing short-term profit.etc frequently exist in many vocational training institutions. Its are making many training institutions to flash in the pan.So, shaping and raising training institutions'organization image are important ways to promoting teaching quality and the institutions'development speed quickly and well.This essay takes Chongqing 31i vocational training school for example to do scientific qualitative and quantitative research and analysises on the organization image reputation, throught gathering the relevant literature and questionnaire investigating. Then, the author obtained the following several conclusions:Firstly, a Corporation Image System (CIS) which according with the social and times common as well as possessing industry and personality determines the reputation of vocational training school. And the CIS are Mind Identity, Behavior Identity and Vision Identity.Secondly, non-fundamental factors of organizational image importantly influence the public evaluation. Among them, the quality of manager, training results and humane care are the most care and attention to the audience.Thirdly, effectively using and spreading training organization's CIS is crucial beneficial for improving the reputation.To make vocational training industries to develop better and faster, this essay puts forward some suggestions and measures to ascending organization image reputation for 31i training school and other vocational training institutions. Its include the following points, constructing distinctive and individuality organizational culture, improving various management systems, development visual identity system, constantly perfecting training service system, improving organizational management image, completing the crisis management, and paying enough attention to organization image communication, etc.