Research Of Relation Between Using Behavior And Social Capital Acquirements In Social-networking Site

Interpersonal communication essence is actually in order to obtain social capitals or consolidate the social capitals,including physical capital, emotional capital, reputation capital, trust capital, satisfied capital,etc. Social networking websites as new social communication mode, provided previous ways of social capital acquirement what cannot be provided from other social communication forms, the netizen development activities from closed community to open network, to a certain extent, also reflects the netizens' higher demands from social belonging needs to the social capital needs, the network forms have long survive only can satisfy such kind of requirements that can gain more social capitals. Research social capital acquirement in social networking websites has great practical significance. This study from the perspective of communication, research the latest progress about the Internet and that to exert the influences on the society,borrowing social capital theory in sociology,it has certain innovation in interdisciplinary research.This research analyzed the social networking site users can receive what kind of social capital, namely is characterizations of social capital about the social networking websites, Then the researchers analyzes that the social networking websites users are how to get social capital; Finally the research made a case analysis in "renren network" as an example through the quantization method. The conclusion is that interpersonal behaviors in social networking websites is effective interpersonal communication style, it can help users to gain more social capitals.