On Event Organization And Communication Of World Taiji Health Assembly

The paper choose World TaiJi Health Assembly as the research object, and consult the literature of sports events, theories of communication, industry, have a field trip to the host city of Third World TaiJi Health Conference, conducted a survey of audiences, athletes, experts, and interview the committee member of World TaiJi Health Conference, long-term concern about the events of the people of Hangzhou (random sampling). TaiJi for a more comprehensive analysis of individual events, select individual events in TaiJi at this stage the largest and most influential China Jiaozuo International TaiJi Exchange Competition, to do comparative analysis of sports events from the perspective of the World TaiJi Health Conference Evolution of event objectives, events development process, organization structure, human resource management, competition management, market development and marketing, logistics, risk management, event evaluation, event results, and many other aspects of in-depth analysis.At this stage of the study World TaiJi Health Conference event to assess the completion of the objectives, and through research found the World TaiJi Health Conference goal setting and completion of the event organization, event organization operating status of the advantages and disadvantages: (1) Advantages:â‘ In the target set in the tournament highlights the role of health communication TaiJi to improve health through international influence, to guide public health in the tournament played a positive role.â‘¡Tourism Company based on the implementation of back-host reception, to maximize resources, optimize the race. (2) Disadvantages:â‘ international promotion of the target completion is not satisfactory, the proportion of events at home and abroad gradually imbalance in athletes.â‘¡Promotion of the domestic effect of TaiJi is not obvious, the component ratio of the number of domestic athletes influenced by the geographical.â‘¢the operation of the overall organization of events is not professional; as a commercial event, the lack of market development and marketing events; contest the implementation of general award, to some extent against the enthusiasm of elite athletes participating. Depend on the present situation of operation and organization, based on the mode of two-way communication and interactive communication for reference, combining with the theories of communication and industrial economic and so on, and the principle for respecting the characteristic and feature of TaiJi, the paper concludes the organization and transmission mode of"point-round's pattern"targeted at TaiJi single event and offers theories for the transmission and development of Wushu at home and abroad.Meanwhile, according to the strategic planning, the reform of organization and operation, the establishment of professional organizations, and several some development suggestions for World TaiJi Health Conference and other TaiJi individual events: (1) For world TaiJi Health Conference tournament system is not formed, to create a civic organizations, Chinese Wushu Association-affiliate of TaiJi, which managed by Chinese Wushu Association Traditional Wushu Committee, in the chapter framework of the professional event organization, improve the competition structure, the competition reforms, the implementation of "point-round's pattern" event organized mode of operation, and domestic TaiJi individual events. (2) Based on TaiJi event, in the "Chinese Wushu Association-TaiJi Chapter" system established under the TaiJi Cultural Communication Company in China, and deep development and culture of TaiJi Industry, and TaiJi competition form a unified system, and promote each other's development. (3) According to the World TaiJi Health Conference and China Jiaozuo International TaiJi Exchange Competition, The Function of the complementary, to disseminate the model of "two-way communication model" and "interactive communication model" as a reference, put forward specific TaiJi individual events "point-round's pattern" event organized mode of operation.