Studies On Requisition And Development Of Mass Sports Demand Of Little Urban Residents In Suzhou, Wuxi And Changzhou Areas

With the development of economy and society, people will have spiritual and cultural demand of a higher level after obtained the basic demand. People's highing on mass sports is the direct reflection of enjoyment pursuing for a higher level of spirit and culture. This article treats little urban residents of Suzhou, Wuxi and Changzhou, the developed areas, as the research objects and their natural environment and social development as the research background. The sports demand of little urban residents' in the area of Suzhou, Wuxi and Changzhou, can be affected by some economical factors like inhabitants' income level, consumption level and the price of sport market. In addition some non—economical factors such as inhabitants' sport psychology, the sports habit and the social environment are also investigated, and accordingly, the demand and the relative restricting factors, which affect the development of little urban residents in Suzhou, Wuxi and Changzhou area, have been studied. Then we can carry on the corresponding countermeasure research.This article uses the methodology of literature documentary, questionnaire survey, mathematical statistics and logic to investigate several of elements which are related to the mass sports of these three areas, such as social demand, individual demand, public demand, natural demand, cultural demand, and ecological demand and so on.The result indicates that the persuit of a healthy and colourful life motivate strongly the demand of mass sports in Suzhou, Wuxi and Changzhou area. The health-care, leisure, fashionable sports and outdoor activities are their main demand.Mass sports are popular in these areas. The residence here has a strong sense of sports, and the sports are also highly ogarnized. But there are still some restricting factors which affect further fulfilling their demand of mass sports. These factors include the sense of 'private investment on health care' is weak in the areas, and the lack of ascientific instrution on health care etc..The main countermesures of advocating 'private investment on health care' include guiding residence's sports consumption, and establishing multiple channels for mass sports financing. At the same time, developing different kinds of market of exercise and entertainment. Countermesures of enforcing the scientific instruction on health care in these areas are: educating a high-level team of sports cadres; enforcing the residence's education of scienctific knowledge and give them some scienitific sports therapies of health care; establishing a social service system for aged people with the goal of 'elder people with good health' etc..