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A Study Of Determining Factors On Internet Purchasing And Its Process

Posted on:2007-04-09Degree:MasterType:Thesis
Country:ChinaCandidate:J LouFull Text:PDF
GTID:2167360182472283Subject:Applied Psychology
Abstract/Summary:PDF Full Text Request
Basing on the theory of planned behavior and the technology acceptance model, this study discussed some important factors from the viewpoint of individual which determine the attitudes, intention toward internet purchasing and purchasing behavior, including internet experiences, perceived risk, self-efficacy, internet trust and internet privacy beliefs. Questionnaires are conducted in the participants from corporations and governments and universities in HangZhou.The results suggested that:The more experienced an individual is with the Internet, the more positive the individual' s beliefs about the trustworthiness of the Internet, the more positive the individual' s attitudes toward Internet purchasing;The more experienced an individual is with the Internet, the less the individual believes they should control their own data, the more positive the individual's attitudes toward Internet purchasing;The more experienced an individual is with the Internet, the lower the individual's perceived time risk and privacy risk, the more positive the individual's attitudes toward Internet purchasing;The more experienced an individual is with the Internet, the higher the individual's self-efficacy, the stronger the individual's intent to make purchases over the Internet;The more positive an individual's attitudes toward Internet purchasing, the stronger the individual's intent to make purchases over the Internet, the more the individual will make Internet purchases;The higher an individual's self-efficacy, the stronger the individual's intent to make purchases over the Internet, the more the individual will make Internet purchases.
Keywords/Search Tags:internet experiences, internet purchasing, perceived risk, self-efficacy, theory of planned behavior
PDF Full Text Request
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