The Participative Behavior Of College Students In Political Internet Public Sentiment

Since the The eighteenth national congress of the communist party of China,the central committee of the communist party of China attaches great importance to the management of internet public sentiment,so setting up the network security and information leading group,and holding the world conference about the Internet.On February 27,2014,the chairman of Xi Jinping in the first meeting of internet security and informatization leadership group said: "A good job of online public sentiment is a long-term task,we should innovate and improve the online publicity,and use the dissemination rule of internet to carry forward the melody of positive energy."Internet has become an important tool for people to communicate,its rich content and large base of users is not only the resources of the government internet management,but also for the challenges of government internet public sentiment management.Propaganda department of the central committee of the communist party of China public sentiment information bureau argue that internet public sentiment mainly divided into the political public sentiment,economical public sentiment,social public sentiment,cultural public sentiment and complex public sentiment.In such categories,political internet public sentiment should be focused on,because if there is no timely respond to these public sentiment,it could be lead to serious public sentiment,and the related events is difficult to control.So political internet public sentiment should be managed rationalizly and scientificly,this is also the inevitable requirement of the government to promote the national modernization management system.In recent years,political internet public sentiment events are frequently,government policy,government decision-making,international issues will be discussed.and government officials will be watched on every word and every behavior.Such as the government decision-making problem: "the project of The National People's Congress of the People's Republic of China and the Chinese people's political consultative conference","two-child policy";the Party inside resolution problem: "Party name of the Party media";the crime of public officials problem: "the director of high smoke price","the governor of many houses".In addition,national and international political events arewidespread concern: "Tibetan separatists destroy the Olympic torch relay","Japan's right-wing visits to the yasukuni shrine","Japan into The General Council","the wave of sino-japanese diaoyu islands","THAAD event of America and Korea".These internet public sentiment events caused by political events is not good or bad,but the social reality of positive and negative effects brought are very obvious.As the main body,the government and the individual or organization should make a positive response to solve issues,and eliminate the crisis of public sentiment timely,make "crisis" to "challenge",even if there is a mismanagement,it will intensify contradictions and trigger a new round storm of public sentiment.College students is the core group of Internet users,even they are the most active body of participants in political internet public sentiment.Both domestic and international relevant political events,have larger stimulus,conflicting on the Internet,these events often touches college students keen and active thinking quickly,and cause their strong emotional responses,talk and think.So college students post and transmit messages on BBS,blog posts,and news media plat to express political need and participate the spread of political internet public sentiment,so college students become the important factors that affect the development of political internet public sentiment.Therefore,this article will go deep into study of the participative behavior of college students in political internet public sentiment.First of all,this article will be to define the political internet public sentiment,and introducing the theory of planned behavior to build the model of college students' participative behavior in political internet public sentiment;And then proceed a empirical research by the questionnaire survey,using the AMOS software to conduct a regression analysis of the influence factors' paths of college students' participate behavior in political internet public sentiment;The third,according to the theory of LPP,and using the SPSS software to conduct a descriptive statistical analysis of college students' participate behavior in political internet public sentiment;The fourth,to use the classification research to compare the characteristics and influencing factors;Finally according to the different characteristics,different influencing factors and different classification of college students' political internet public sentiment,to accurate position target object of the government and universities to manage,and put forwardsome corresponding suggestions to strengthen the function of political internet public sentiment supervision,and promote the healthy development of the internet public sentiment.