The Current Competitive Situation And Solutions Analysis Of The Children's English Training Held By Yangzhou Youth And Children Educational Institute

Since 1980's, China has adopted the"Opening-up"policy and communicates with the foreign countries more frequently than ever. As a result, English, a world-wide language, has become more and more important in China. Therefore, the market of children's English training has been developed rapidly.In view of the excellent prospects of that market in Yangzhou, the Committee of the Communist Youth League of Yangzhou founded the Training Agency which specializes in children's English training. Aiming at the family of high income, the Agency has won large market share. However, the above-mentioned market has its own distinctive characteristics. In the meanwhile there are certain problems, for example, the malicious competition among the training agencies, the active marketing of some foreign training giants, etc. All these situations are threatening the training agency.Stating out the present situation, character and main problems of that market and comparing with the main opponents of Training Agency, this thesis analyses the advantages and disadvantages of the Agency as well as the chances and challenges in front of it with the use of SWOT analysis.In addition, the thesis points out the fact that the teaching materials and teaching modes are various and the market competition is becoming better. Under this circumstances, only when Training Agency develops diversely, opens up new training courses, carries on special activities and improves its service level, can the Agency exist in the intense market competition.