The Basic Theory And Practice Research About Business Dealing Of Star Athlete In China

Presently, one of prominent characteristics of the international sports develops, was the relationship of sports and the economy getting closer than any other time. With the development of our country's socialist market economy, star athletes have new chance. They are not only working for prize, and also engaging in the commercial activities.The article deals each kind of business dealing as the research object. We talk about the definition of star athlete's business behavior, the economical foundation, the background of its developing, the current condition of it, the effect, the condition of sport manager and the related code in our country. At same time, we analyze the indispensability of their business behavior and dope out the direction of their development. The main questions of business behavior of our star athlete are:(1) The indistinctation of star athletes belonging;(2) The insufficient of star athlete's exploitation;(3) The deficient of related law;(4) The negative effect.For finding the answers; we put forward the corresponding proposes. First, the country only is temporarily has the right of use of star athlete, athlete is the property rights legal person; Second, for displaying the positive effect of business behavior, we should deal the relationship between business behavior and training properly and processes the business dealing and the movement training relations, fully is displaying athlete's commercial value simultaneously to enhance athlete's training condition, enhances enthusiasm which the athlete trains, display business dealing positive effect; Third, our country should perfect sports industry market to reduce the country's burden, while raise athletics level, also may raise the economical level, solves athlete's extra worries, realizes the athlete, the society, the country three wins; Fourth, we should perfect sports legal system, unify our country national condition to speed up the sports legal system advancement, realize the sports management to have the law as soon as possible to depend on, both safeguards athlete's legitimate rights and interests, and may promote our country athletics sports level; The last, we should strengthen the athlete's individual moral reconstruction, strengthen athlete's moral education, and use the supervision of public opinion strength, obtain from the humanities education for all-around development, unifies the morals and the law, guarantee the athlete's moral reconstruction.