| The essay first states the background, necessity, design and relevant theories and methods of the strategy research for Pudong TV University. Then it introduces the kind of the unit, its business situation and development status. Thirdly, the essay analyzes the outer environment and inner resources, and does SWOT to make strategic selection. Lastly, the author put forward the strategic model of development for Pudong TV University. The essay lays emphasis on how to maximize its social benefit to enlarge the education market and increase the resource of students, because the optimization of economic benefit only depends on the increasing number of students.
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