A Study On The Cultural Organization Under The Technology Change

The market organization refers to the organic entity which is composed of certain factors which depend and affect each other mutually according to certain ways and principles of the market economy under certain historical condition. From the perspective of cultural market constitution, the essential factors of the cultural market structure are the main body of market organization (production entity, management entity and expense entity), the market object (cultural commodity) and the market carrier (cultural market transaction place). With the vicissitude of science and technology, three entities are also changing respectively to represent the different characters with the general market organization.Based on the foundation of the previous researches home and abroad, this thesis, from the historical angle, studies the dynamic process of the subject and object entities in the market when the cultural market faces the technical vicissitude, and in turn understand how the cultural market organization match with the technical vicissitude environment to have a better living condition and development.This thesis first defined the related concept in the research, reviewed the related research of the technical vicissitude and the cultural market organization, and viewed on them. Based on this foundation, this paper discussed the characteristic of the technical vicissitude and its influence to the cultural market organization in the ancient time and the industrialization advancement of China. This paper holds the viewpoint that Chinese cultural production method was mainly the handicraft industry production method in the ancient time because of its self-sufficient natural economy and low social productive forces, and its corresponding market organizational structure was the sole and simple shape. During this time, along with social development, the organization of cultural market showed various forms. For example, the itinerant peddlers type market, the rural fair market (entertainment fair, entertainment permanent market), and specialized market and so on.In addition, along with the technical development, the changes of cultural place constitution led to the changes of the relationship between the subject and the object entities in the cultural market. Next, this paper has discussed the cultural market organization in the process of industrialization advancement (including industrialization I, industrialization II and industrialization III), and mainly analyzed the characteristic of the technical change and its influence to the cultural market organization.It mainly displays in the following several aspects: (1) the organization structure has developed from the scattered and sole organization to the network-like organization; (2) the production pattern has transformed from the personal production to the mass production; (3) the expenditure pattern has changed from the expenses represented the status symbol to the expense of populace revelry. Finally the writer conducted a deep analysis on the organizational structure change resulted from the technical vicissitude in the printing method the books market. The main discussion is focused on the characteristic in the change of the carved printing method, the Gutenberg printing method and the modern printing method, as well as the organization of the book market.A conclusion is draw from the analysis that the technology is the essential element which has determined the existent of the cultural market organization, spurring different formation of organization structure.