University Student's Attitude To Internet Advertising And Its Influence Research

Because the internet and the electronic commerce files to develop quickly, internet advertising's conduct and actions a kind of new network marketing means is influencing and changing people's life. For audience's attitude to internet advertising, it's absolutely important meaning for evaluate, brand attitude and purchase intention, that network advertisement effect. University student is the internet advertising 's subjected to many medium have a representative of a young community, research university student for internet advertising of attitude, contribute to an advertising to design manufacture person and business enterprise marketing aim at the communication strategy of the marketing of this target consumer profile design and establishment reasonable, raise the efficiency of marketing communication.Pass the research toward 316 valid samples of long four universities or colleges in Chang chun City analysis, the author discovers university student to the network advertise of click and browse an attitude is aggressive; But to the attitude of electronic commerce is negative. University student's attitude to electronic commerce with it to internet advertising of click and browse an attitude related. The form that the internet advertising with release the design manifestation of path and internet advertising and university student for the network of the attitude is related ; In addition, the university student's sex, monthly controllable amount of money waits for someone to change quantity, with university student for internet advertising of the attitude is related. Therefore change university student's total attitude for the internet advertising and the electronic commerce, lord and advertising of the internet advertising design manufacture personnel to go into business amount of quality, network's design manifestation's etc. of the advertising to take in to improve in many ways with exaltation.