Studies Of The Market Operation And The Influencing Factors Of Swimming Sport For All In Wenzhou City

This research has applied the research technique of sociology , basing on the each index investigation of 20 operating swimming places, 161 swimming coaches , swimming lifeguards and 452 citizens in Wenzhou , and pointed out the operation situation of the operating swimming places in Wenzhou and the factors that influence the development of the swimming market , and put forward the countermeasure for promoting the development of the swimming fitness places . This research has put the swimming fitness project in the circumstance of the civil physical fitness movement and sports industrilazation , and opened up a new way of thinking about the research of the swimming fitness subject . It is not only significant in promoting the healthy development of the swimming project , and also has certain reference value on developing its function for national physical fitness. From these , I put forward some countermeasures that develop the operating swimming places . These are :1 Establish and enact the preferential policy of supporting swimming fitness market development and increase the support intensity for the swimming market .2 Increase propagative intensity and construct good humanity environment for the swimming market .3 Natatoria will develop to be multiple leveled and meet the needs of various people .4 Establish commercial swimming club and carry out membership .5 Reinforce preventive sanitary supervisor and normalize the sanitary management of self , making the swimmer rest assured .6 Improve the swimming training and teaching , and widen training market .7 Improve the construction of the lifeguard organazation .8 Reinforce theoretical education of sanitary kownledge ; establish swimming exercise consulting station .The results of this research indicate :1. According to the nature of the property right , the swimming fitness places can be divided into state-owned, collective, individual, share holding system〔including joint venture and foreign capital〕;The four managing ways including :private contract , unit entrusts to manage on other's behalf , enterprise manages alone and joint operation . And in Wenzhou the proportion that takes with share-holding system and individual natatorium is pretty big ;the characteristic of the managing way is private contract.2 The consciousness of the citizens to participate in the swimming exercise is comparatively strong ; But the rate of the male's participation in the swimming exercise is higher than female's ; While the rate of the participation of the middle-aged and the senior who have regular income and economic sources is comparatively low .3 Along with the change of people's living standard and idea , only low price can't be the magic weapon in the competition of the swimming market any more , the middle or top graded natatoria which have better establishments and management are getting more and more popular . 4 With the enlargement of the swimming market , the number of the swimming coach and lifeguard is insufficient seriously ; Meanwhile , the general educational level of the swimming coach and lifeguard is low ; professional is less ; sexual discrepancy is big〔male are more than female〕, especially in the lifeguard profession .5 Factor analysis shows that the factors that influence the development of the swimming market , according to the degree of the importance , can be summarized to be sanitary and service quality , operation strategy , the environment , self condition , national policy , swimming contest performance , consumer idea , brand effect and the property of swimming place and so on . The water quality in the sanitary and service quality and environmental hygiene influence the development of the swimming market greatly , and it is the most important reason that restricts the citizens'participation in the swimming exercise .