Present Status And Countermeasures Study On Chong Qing Sports Brokers

Purposes of study: to investigate the present situation of sports brokers in Chong Qing, to analyze the influencing factors of its development, combines with relevant countermeasures and suggestions proposed by specialists, to discuss the next stage of large-scale and high-qualified development. Object: sports brokers in Chong Qing and their activities. Techniques: documental research, questionnaire survey, comparative study, logical analysis. Significance: theoretically speaking, this article elaborates the fundamental problems of sports broker theory in the sense of information economics on the one hand, try to analyze activities of sports brokers according to the "asymmetry theory", and to expound their value on the cost theory; on the other hand, through comparative study with the US, which possesses a relatively advanced sports brokerage, particularly in the advancement of sports brokers as well as the legal supervision facets, differences and connections, if any, will be found out. Therefore, there is particular theoretical purport from the above two points. Practically speaking, this article exerts certain practical effect on the future development of Chong Qing sports brokers on the ground of investigations of reality and influential elements, in combination of professional advices.Main conclusions: the development of sports brokers in Chong Qing has formed a considerable scale. As the propellent of the evolution of sports industry and the "lubricant" of the operation of sports market, sports broker has aroused attention of relevant administration sections and social circles. Historically, the diversified progress of European and American sports industry, the scale expansion of professional league together with the intervention of telecast, exploitation of sports intangible assets, etc., all the elements contribute to make European and American sports brokerage being such a centre of global media concerns. It can be concluded that, the degree of sports industrialization, the systemization and standardization of legitimate management, along with the effect of media become the underlying conditions of development of sports brokers. Comparing with the foreign correspondents, the level of Chinese sports brokers is relatively lower, but sharing the similarity that development premises industrialization and standardization. From the perspective of information economics, the doctrine that the agency-featured relationship (between athletes or couches and brokers) is the foundation of sports brokerage, which presently evolves and matures fast in the theoretical field, and it is believable that the theoretical problems would be solved more appropriately in the end. This would determine whether or not the sports brokerage can evolve sustainably and more indepth. Thus, the same as commodity, the process of value formation of information commodity connects closely with the process of labor. The value of information commodity can be described as: W=C+V+M (in which the W signifies commodity value, C signifies constant capital, V variable capital, and M surplus value); When instantaneous need is satisfied, information accumulates to qualitative alteration on the basis of quantitative alteration. In the stage of information source, information utility is V₁, after information processing, it achieves aâ–³V_n increment of V_n+1. Consequently, the utility of information commodity becomes V_n+1. Then the total utility becomes V= V₁+â–³V_n.That is to say, when information reaches the clients from the source, information V₁ has already made an increment of V_n+1, which exactly explains the value of sports brokers. By comprehending the status in quo, it is clear that Chong Qing sports brokers are experiencing a benign process in quantity, age structure and education background etc. Nevertheless, in the scope of brokerage, the personal level of brokers as well as the administration of them remains to be improved. Compared laterally, both quantity and quality in sports brokers in Chong Qing lag behind that in many other parts of China. There are three influencing factors: degree of sport industry, personal accomplishment of sports brokers, plus legal supervision. The first factor is the premise, the second is the core problem, while the last one is the urgent affair. Main countermeasures: first of all, it is better to adopt a government-led model in the present stage; secondly, training model should be consummated; thirdly, training approaches need to be inaugurated; last but not least, we must optimize legal supervisions over sports brokers.