Cultivation Mode Of Sports Brokers In China In The New Period Of The Study

With the continuous development of our economy, competitive sports and masssports have been improved greatly. This is our country sports industry createsunprecedented opportunities for development. And the prosperity of sports market andmake the sports broker industry in our country. The development of the sportsbrokerage can also directly impact on our country market economy development.Sports brokers as the dominant in the sports brokerage as a new thing, in the processof development will inevitably encounter all sorts of problems. This study combinedwith the present situation in our country at present stage, historical background andcurrent situation of sport agent development and cultivation patterns of developmentare studied.1. With the development of sports professionalization process, related to sportsbrokerage business unceasingly in the sports market in China. For the transfer ofathletes, sports events held during the introduction of sports sponsorship isinseparable from the sports agent operation. Athletes the development of theintangible assets, in particular, all depends on the careful management of sportsbrokers. Thus it can be seen for the importance of sports market development ofsports brokers.2. The training mode for the development of the sports broker at the present stagein China were analyzed, and the cultivation of sports brokers in China now or therelated departments of government sports culture is given priority to, social iscomplementary. Sports market in China is facing serious shortage of sports brokers ofthe poor and the professional ability of sports brokers, the development of sportsbroker training patterns of reform has become the top priority.3. The government cultivation culture, social institutions and colleges anduniversities to carry on the analysis research. Results show that the effect of schoolculture is better. Cultivation mode of the specific analysis of sports brokers forschools, universities or normal university sports institute and other economicmanagement colleges and universities joint training; Sports colleges and universitiescultivate alone; Sports colleges and universities and other economic managementcolleges and universities joint training. Colleges and universities of professionalSettings form: set other professional (e.g., sports agents or sports management classspecialized) covers a reasonable direction of sports brokerage.4. The study of social training way analysis, social training ways mainly include: sports bureau of industrial and commercial bureau joint training; Sports brokerindustry association training; Sports broker company internal training, etc. In theprocess of cultivating excellent methods used such as case study, role playing method.Evaluation of sports brokers in China should be on the basis of the theory exam,increase the proportion of practice.