| Along with the further reform and opening up,the rapid development of society and economy,people’s living level gradually improve.Nowadays sports consumption products has developed into a trend of mass culture.In 2014 the state council released the new government documents,in order to speed up the development of sports consumption industry.As core part of sports market,competition performance market’s development will boost the development of whole sports industry.Athletic is the core of competition performance market without doubt.Sports broker is also the core of Business agency,brokerage.Sports brokerage market in the center of sports intermediary market plays a very important role.In general,sports broker’s active make the production and consumption of sports grow quick.It’s not only speed up amateur sports transfer to professional sports,but also dig out more commercial value of sport games which inhence the sports industry itself.The orderly conduct of sports brokerage behavior not only help the athletics keep their status and peak but also make them rich.Approach more sports market benefit through the specialized marketing tool and excellent events organization and management.However,the development of sports market in China are far away from Europe and the United States,Chinese sports brokers don’t show their value yet.We need to seek out a development model accord with the actual situation of China.Therefore,we should draw on the experience of development pattern of sports brokerage market in developed countries during the process of the development of sports industry in China.Build and perfect the management system and legislation system of sports brokers in China to make our sports brokerage activities more legal.Meanwhile there are difference between Chinese and Western system,Chinese sports brokers will carry on more duty to serve the Chinese characteristic socialist sports market. |