| The martial arts culture traveling is an emergent industry which rises gradually in the world and under the domestic tourism rapid development big background, it is along with our country whole economic development, the living standards first mate improvement and tourism prosperous produces quietly, moreover, this newborn industry has formed the vigorous development, to be on the rise rapidly the potential, its prominent superiority and so on social combined earnings and sustainable development cause its to regard very quickly by many areas do the new economic growth, thus obtains takes seriously with the key development. Henan's Shaolin Temple and the Shaolin boxing, Chenjiagou and Taijiquan these enjoy a good reputation the world unique martial arts culture brand, has provided the congenital superiority particularly for the Henan Province development sports traveling martial arts culture traveling, moreover under the government policy's initiative and the support vigorously, this kind of superiority already in the Henan economy, the society and so on each domain obtained the reality to transform and to manifest. These remarkable achievements in domestic and foreign have already aroused the widespread interest, visitor from abroad coming to see a famous person with admiration is continuous, the domestic martial arts culture fruitful in resources area is rallies together to imitate the Henan Shaolin martial arts culture traveling development model.This research utilization literature search, the expert interview, methods and so in-the-spot investigation, case analysis some main theories which and the practice question involved to the Henan Shaolin martial arts culture traveling have carried on the discussion. Reviewed the Henan Shaolin martial arts culture tourism historical development process briefly, key has carried on the analysis to the Shaolin martial arts culture tourism development present situation from the industry and the market two principal aspects. Studies away from home using the travel with the sports industry theory, the selective analysis industry benefit, the industrial structure, the industrial policy and the market marketing, the source of tourists market, tried hard to promulgate in the Henan Shaolin martial arts culture traveling development to have the superiority and the existence question. And using the market economy theory, the traveling economic theory, the sustainable development theory and so on, will put forward the proposal for the Shaolin martial arts culture traveling's future development.The research discovered that industrial benefit data and present situation joyful inspiration, but with its may dig the potential and the development opportunities compares the disparity to be big; The industrial policy is quite perfect, has not had carries out completely truly; The industrial structure tends the optimization, but the food, lives, the line, to tour, to buy, the amusement six essential factor development not to be very balanced; Market marketing method way utilization diversification, but the propaganda effect lacks the integrity and the durability; The tourist population the data was gratifying in recent years, but the domestic and foreign source of tourists market too regionalized, the whole coverage area was extremely narrow In order to enable the Henan Shaolin martial arts culture traveling to speed up the development, reaches a new level again. The industrial aspect must make each benefit balanced development, the traveling and the culture organically fuses; The reform current system simultaneously consummates now the policy, in the consolidated industrial structure superiority foundation makes up the insufficiency. The market aspect needs to vigorously promote the plan realization, forms the propaganda joint effort; The reasonable conformity interior resources, carry on the image construction thoroughly lastingly; Strengthens propagandizes opens the source of tourists broadly, takes the traditional festival to form the new traveling peak false.
|
PDF Full Text Request