A Study Of Strategic Management Of China's Colleges And Universities

The first two decades of the new century, China has an important period of strategic opportunitie.As China's modernization driving and the vigorous development of the advent of popularization of higher education, the universities are facing an unprecedented opportunity for development. China's colleges and universities must increase macro-thinking and strategic research in this important period, through the development and implementation of strategic planning to implement the strategic management and optimize the allocation and effective use of resources, enhance core competitiveness and sustainable competitive advantages and achieve new leaps and bounds. Many colleges and universities have recognized the importance of the strategic management and began to practice.Some have already achieved important results. But there are still many issues: lack of the scientific nature and rigorous; lack of the profound idea resonsideration;lack of the effective organization to support; having a weak concept of strategic management; unperfect of strategic mechanism ; weak of Strategic implementation capacity and so on.These problems exist for a variety of reasons, the author suggest that the key are understanding, System, uncertainty and the impact of social change.Strategic managemen of the universities in Abroad have mature theory and successful practice experience which can be as reference of China's colleges and universities information. The paper analyzed the characteristics of the implementation of strategic management in United States, Britain and summry up the successful experience. China's colleges and universities, after all, have their own unique context of development, the external environment and culture background.The strategic management of the Chinese university is a new management and unique attempt and need to constantly enrich and development. This paper analyzed the own characteristics and rules of colleges and universities ,found the existing problems and reasons, referenced the foreign strategic management of the college experience,and raised the idea of strategic management for China's colleges and universities: working out science plan ; innovating system; steping up theoretical studies; building the organization culture to support the strategy management; establishing the organizational structure to adapt the strategy.