Discuss About The Strategic Management For Colleges And Universities In China

Strategic management in China is a scarcely topic in the management area of colleges and universities. This paper attempts a renovation research by applying business strategic management to college and university practice, discussing the strategy and strategic management of colleges and universities, and initially studying its framework and content .The author hopes, with this paper, to arouse the interest and attention of the researchers of strategic management theory as well as the professionals colleges and universities administration , and supply some methods on how to scientifically implement strategic management for colleges and universities.This dissertation includes five sections:Introduction elaborates the purpose of this dissertation.Chapter one discusses concepts, nature, structure, significance and implementation principles of the strategy and strategic management for colleges and universities.Chapter Two concludes strategic analysis, strategic choice, strategy implementation and strategic evaluation and control .The first step of the strategic management for colleges and universities is to sure the mission and function of colleges and universities, the mission and function of colleges and universities are to educate and train high-quality talents, to accomplish scientific researches, to serve the society.Chapter Three analyzes the changes of the strategic circumstance of colleges and universities in the Peoples' Republic of China and its conditions, and comes up with the conclusion that there exists strategic problems in colleges and universities, and it is necessary to introduce strategic management into the practices of college and university administration. It is also assumed that along with the economic reform and the reform of Chinese Higher education system. The strategic management will be more and more useful in the management of colleges and universities.Chapter Four talks about the methods on how to science apply the college and university strategy .The essence of the application of the strategy is to enhance the awareness of strategic management. And meanwhile, the organization structure should be reformed. Moreover, the strategy application is closely associated with the campus culture of colleges and universities. The campus culture is a complex composed of each campus member with his unique vision. The end, the information is important to apply the college and university strategy, the college and university should construct information system strategy.