The Changes Of The Farmers Workers' Consumption Idea

The writer has surveyed 188 farmer workers working in Yuhua area, Hurong area,Yuelu area, and Wangcheng County in Hunan Province. In this research, by making use of the questionnaire data of the farmer workers from the above four communities of city and making use of the related theories of consumption sociology ,the writer is to contrast the consumption idea of the "before 80" farmer workers with that of the "after 80" farmer workers, and get the following conclusion that the consumption idea of the "before 80" farmer workers is more modern, more advanced, and renews sooner than that of the "after 80" farmer workers, at the same time, the writer explains how the changes of the farmer workers' consumption idea has a profound influence on the degree of the farmer workers' changing into citizens, on the village home life, on the city-country integral development , the writer also analyses the combined factors that cause the changes of the farmer workers' consumption idea, the combined factors are the factors of the farmer workers themselves , the degree of the farmer workers' changing into citizens, the society's consume environment, the social culture and the family's expectation , and example groups.The text is mainly formed by four parts:Part One: the description the whole changes of the farmer workers' consumption idea and analysis about the farmer worker's consumption characteristics about their basic life consumption, self-development consumption, coadvance consumption, brand consumption, expectation and futurist consumption .Part Two: the above farmer worker's consumption characteristics is found to be advantageous to explain the difference of the farmer workers' consumption idea.Part Three: the changes of the farmer workers' consumption idea has great and profound influence on the degree of the farmer workers' changing into citizens, on the village home life, on the city-country integral development , the writer also analyses the combined factors that cause the changes of the farmer workers' consumption idea, the combined factors are the factors of the farmer workers themselves , the degree of the farmer workers' changing into citizens, the society's consume environment, the social culture and the family's expectation , and example groups.Part Four: analyse the conclusions through investigation and statistics ,then make the final conclusions and make discussions on thus.