The Study Of The College Students' Personal Brand Construction

The study about the college students' personal brand construction is a relatively blank but very significant field. Through literature analysis,questionnaire survey,focus group discussion (FGD) and so on, this study try to find out the situation and the problems of the college students' personal brand construction, and try to bring forward some suggestions about the strategies of the college students' personal brand construction and try to know how the Internet works in the constructions of the college students' personal brand. The study hopes to get some suggestions for reality.The results of this study are the followings:â‘ At present, the situation of the college students' personal brand construction is not optimistic. The college students' cognizance of the personal brand is relatively low, and also their realization, consciousness and the actions are relatively deficient .Meanwhile, the high schools have not taken the responsibility to push forward the construction of the college students' personal brand, the atmosphere of personal brand construction is not enough yet .Anyway, the college students do not deserve enough room and the stage for personal brand construction. But most college students think it's very necessary and effective to construct their personal brand. That means it's feasible for college students to construct their personal brand. The situation will be greatly improved if some guidance be provided.â‘¡The college students' personal brand contains the college students' knowledge brand , the capability brand, the personality brand and so on, concretely it contains six aspects as followings "the Intelligence Quotient of college student", "the Emotional Quotient of college student", "the Creation Quotient of college student", "the Learning Quotient of college student" , "the Moral Quotient of college student", "the Beauty Quotient of college student" .â‘¢The construction of the college students' personal brand needs the resultants force from education department, the academia ,high schools, college students and so on.â‘£Internet brings forward great chance for the construction of the college students' personal brand ,it makes it possible for the college students to communicate their personal brand to the world. Internet brings forward bigger room for college students. Anyway, it's good for the construction of the college students' personal brand.