Research On Universities Teachers' Expends In Sports And Countermeasures In Beijing City

As China's socialist market economic system gradually improving, and social levels of productivity and continuous improvement, a national consumer awareness and consumption structure changed dramatically, at the same time China's sports industry quietly rising, people spend money on the concept of health has a greater degree of understanding and acceptance of, and as complementary to the sports industry and sports consumption of modern life has become an important part. College teachers of the special groups P.E consumer direct reflection of the status of their awareness and take part in Sports Fitness Sports Exercise enthusiasm, and good sense are the formation of Sports Fitness Sports training of basic good habits, with the basic guarantee to have good health protection. Fitness training college teachers can not only improve the health of the individual level, but also for the country through science and education strategies, improve the quality of the Chinese nation to foster in the community-building plays an important role in all kinds of talent.Through in-depth investigation and analysis of the Beijing Sport University Teachers consumption, we found that the Beijing Sports University Teachers of the overall consumer awareness is relatively high consumption of the importance of fitness more specific. Sport consumption motives of the top three are improved health, enhanced physique; alleviate tension and fatigue; fulfilling life. Generally speaking, the level of consumption from the amount of PE, the Beijing Sport University Teachers of the degree of acceptance by the consumer and the actual needs of sports consumption than the general population high. Sports are the main forms of consumption: with their friends, colleagues PE consumption; personal exercise consumption; tempered with his family consumption;Beijing Sport University Teachers also revealed a range of consumer issues: the Beijing Sports University Teachers physical consumption was significantly higher than the proportion of viewing and participatory sports consumption ratio of the consumption structure of PE is not coordination; constraints Beijing Sports University Teachers consumption main factors: less leisure time, work with heavy housework, school organizations, sports inadequate publicity, lack of PE consumption environment.Finally, in view of Beijing Sport University Teachers consumption characteristics and existing problems, and proposed the following solution: enhance college teachers on health awareness, promote their sport consumption behavior habits; speed up the college sports consumer market development, focused on the development of level, and satisfy their demand for PE; colleges and universities to accelerate the construction of community sports facilities, improve the quality of service facilities; Leaders colleges and universities should pay attention to the development of school sports activities, to create a good atmosphere and the environment.