Shijiazhuang City College Graduate Student In The Master Of Sports Consumer Survey Analysis And Countermeasures

The research and countermeasure analyze on the current situation on sports consumption of masters studying in universities in Shijiazhuang.Sport consumption is the result of the development of production. As people's realizations of health grow stronger and stronger, buying health is becoming a kind of fusion. Masters now studying at the universities are the reserve power of our country's hang quality talents which are badly needed by the developing of our economy and society. The improvement of the talents' healthy condition benefits the development of the society and economy. Reasonable and scientific sports consumption will do goad to the health of the talents provide plenty of talents to our society.Purpose: To put foreword a countermeasure about guiding masters in the colleges in Shijiazhuang to do reasonable sports consumption after researching and analyzing the characteristics of them and the main elements affecting sports consumption, and also combining with the experts opinions.Research Methods: 1. Literature 2. Questionnaire 3. Delphi Method 4. Mathematical statistics 5. Logical analysisResults: 1.The masters have some spare time .Their sports consumption is mainly on material objects and the whole standard is low. The ability of consumption is limited.2.Most of the students are found of balls especially small ones. Free gymnasiums are more popular among them. The usual ways of getting sports information are searching the internet and watching TV.3.They like sports and buying health and keeping vigorous and graceful are the most important purposes they want to achieve.4.What influence the purchases of the masters are the price, quality and brands of the sports goads and there income level.5.Guiding the students to do reasonable sports consumption not only needs more powerful self-construction but also the leading of our society.