Research And Study Of Mass Media In Sport Information Field Demanding Of Hebei College Student

Mass media has become the main trend for people obtaining information in modern society. Any information from every corner of the world can be known by people without going outside through the using of mass media. Foretell of the"earth village"has become into the reality by the mass media. Recently, research on the mass media and sport has become more and more popular respectively among the scholars. Mass media plays a very important role in the following aspects: sport generalization and popularization, extending sport effect, abstracting and instructing people participation in sports. How much of the effects have been caused by the mass media toward the college students who are the main stream of receiving sport information? In order to get the clear answer of this question, the status on touching sport information by modern college students should be clarified. Following this principle, research object has been targeted on the college student in Heibei province. Material searching and survey method have been used in this article to analyzing status and taking research on development suggestion toward the demanding of the mass media in the sport field by the students. Further discussion on the mass media spreading in the sport field spreading is the centre of this thesis. The reference of the improvement in the mass media and development of the college physical education should be expected in from this essay.Following conclusions have been made through analyzing and researching:1. college student is the main stream in the information society. Touching habit of the mass media and the consciousness status are different due to the differences of the individual and society. Through the research: TV, newspaper and internet have been mostly used by Hebei college students in getting the information.2. That touching the information is the active chose by Hebei college students has been proved efficiently in this article. The need toward different media varies due to the various media need by college students.3. The attentions of the sport content in different mass media are different. The content searched by college students through different media is different. The following items are the most popular among college students: news, knowledge and entertainment.4. Main problems in the process of the touching mass media sports information by Hebei college students are as follow: the channel of touch mass media is not smooth, the evaluation of the visual and audio application is relatively low due to the lack of diversity in the mass media sport information, monotony and stiffness in the form and the inappropriate broadcasting schedule.