Research On The Current State Of Swimming Consumption And Influence Factors Of Zhengzhou Citizens

The economy of Zhengzhou has developed rapidly and continuously in recent years,meanwhile,the people's living standard has improved a lot, which promotes the people of Zhengzhou forming multi-level and multi-form personal sport consuming requirements.All these expand the space to sport consuming market.Swimming consumption which plays an important role in sport consuming lies second among all the sport consuming events.To know the details of Zhengzhou citizen swimming consumption will be helpful to carry out National Fitness Program in Zhengzhou,will be helpful to improve running stadiums and gyms,will be helpful for sports management department to set swimming stadiums rules..By using document,interviewing,questionnaire and mathematic statistic methods,this article studies the current situation and influence factors of Zhengzhou citizen swimming consumption according to sociology and economics theories.Results after investigation are as follows:1.The percentage of male consumers and the percentage of female consumers is quite near,youths and teenagers covers great part.2.Many swim consumers have good consciousness of health investment, the consuming opinion is advanced,high consuming participating rate and seasonal consuming character.3.Consumers are not satisfied with sanitation,price and transportation condition.4.The first three consumption items are exercise,buying swimming appliances and training. 5.The factors to influence Zhengzhou swishing consumption are: service factor,humanistic factor,opinion factor,economic factor and time factor.The article suggests that:1.swimming gyms should strengthen service opinion,improve service quality,expand service sphere,add more consuming items,draw a rational price,establish the price system which fit market economy demands,so that to meet the requirement of more consumers.Swimming gyms should try their best to solve the problem of swimming pool sanitation.2.We should promote Zhengzhou swimming consuming market industrialized,exploit the existing stadium and gym actively,borrow advanced experience abroad joining with the stadiums and gyms constructing for Olympic Games,grasp the consumer's wishes,expose the potential market.3.The government should take a perspective instruct swim gyms construction.Newly built swim gyms should harmonize with development of the city and population increasing.The government should do propaganda and social instruction on swim fitness,form a fairly well atmosphere for swimming.