Research On The Application Of The Cybermarketing In Glof Clubs

The history of Internet and Golf sports appeared in our country is not long,but the pace of their development is equally astounding.The development of Golf and Internet technology provides technical,social, economic,and other related psychological conditions for cybermarketing in the golf club.Cybermarketing as a modern marketing methods applied in the golf club has its own unique advantages:the communication between club and consumers more convenient;the services provided by club more humane; more conducive to the development of golf;conducive to the achievement of global marketing ideal of golf club.But the application of cybermarketing in the golf club also has its disadvantages:lack of consumer confidence;lack sparkle of sales;Internet advertising ineffective.Therefore,cybermarketing applied in the golf clubs will be facing some problems:website is not widespread;website imperfect; lackofgolfcultural atmosphere;not strong professional,insufficient information;practicability of website is not strong.However,the cybermarketing' s characteristics of cross-time,creative,interactive, growth,efficiency,economy,and optimization make the industry prospect affirmative.While investigating the application of cybermarketing in the golf club, the author clarify the status quo of network marketing applied in golf clubs in China from the quantity of golf club website,the functions of website,and the services provided by websites objectively,which based on the cybermarketing theory and the status quo of domestic golf club using cybermarketing.In article,there are 120 golf club websites selected from domestic and abroad golf clubs as investigation targets. The author used several of methods to study these websites mentioned above, including literature survey,websitesurvey,comparative analysis,logic and induction and mathematical statistics.Finally we reached the following conclusions:The domestic golf participants' characteristic is similar with the characteristic of the people using Internet,and cybermarketing applied in the domestic golf clubis feasible.In research we found that in our country the quantity of the golf clubs built the website accounted for the total number 58.33%,while the figure is 90% in abroad.It shows that there is considerable gap between domestic and abroad golf clubs in the application of cybermarketing.As the domestic golf clubs website has achieved publicity and information dissemination functions,the cybermarketing applied in domestic golf clubs is still at the middle stage of development.Moreover in the survey we found that the domestic golf clubs did not set the service of the intra website searching,therefore the service of domestic golf clubs need strengthen. In short,the cybermarketing is a new marketing approach,which has not onlyadvantages but also disadvantages.The golf clubs should'integrate multiple cybermarketing strategies to promote the development of enterprises and bring the entire golf industry.