Management And Marketing Of Commercial Fitness Clubs In Hefei City

With the rapid economic development and the 2008 Beijing Olympic Games successfully held in China, national fitness has now become one of the most popular words and a strong wave of fitness is being set off. In 2009, the rapid development of the domestic market of fitness clubs, has gradually formed a certain scale with broad marketing space and developing prospect. But, the operation mode and marketing strategy of fitness clubs are still in the early stages of development, its economic function of physical culture is still far from being fully explored. The operation of commercial fitness clubs faced with a shortage in a clear and comprehensive guidance system.This article first introduced the commercial health club with a view to commercial health clubs in From the current business projects, organization, staff management, member management, and customer management of the Hefei City Commercial Fitness aspects of the operation and management made the existence of the corresponding analysis.Next, it makes marketing analysis of the external environment, and market segmentation, target markets, marketing strategies. Combined with marketing mix strategy 5P elaborate on the issue of Hefei, health club marketing analysis, according to the collection of all relevant market information and fitness health club market in Hefei, the findings, the system sorted out the current Hefei health club management and marketing of the theoretical system, for the first time opened a health club market in Hefei City of theoretical system.This article takes the existence of fitness management, membership management consultancy, the question of the loss of customers, "price war", the issue of marketing strategy; online marketing has opened the market one after another and so on to the section as a separate and detailed discussion with a certain degree of depth and practical significance. And in accordance with the status of research and analysis, science has made the health club next Hefei forecast the development trend and future development proposals.