Research On The Marketing Mode Of Chain Fitness Clubs In Shandong

As people’s economic life becomes richer year by year,people’s awareness of health is gradually strengthened,and the need for fitness is becoming more and more obvious.This is conducive to the development of the fitness industry,especially the development of chain fitness clubs.And fitness club marketing model is the first step to meet people’s fitness needs,but also a key step.Up to now,Shandong Province has a considerable number of fitness clubs,among which some well-known and even leading units in the province have taken the lead in chain-like operation and development.Gradually set up a chain model suitable for their own management and operation,that is,unified image,unified marketing,unified management,unified.A technology,even a unified service,and then developed into a chain marketing model across the province or all over the country.[1] in order to better let chain club managers understand the fitness market and master members’ choice of the fitness club marketing model,To promote the service of members of fitness club,to retain people,to introduce people,to increase the quantity and quality of members,in this context,this paper studies the marketing model of chain fitness clubs,mainly using the method of literature,questionnaire,etc.Field visit method,interview method,data statistics method,taking Shandong Province chain fitness club as the investigation object,to the chain fitness club.The operation condition,consumption condition,marketing effect and the factors of choosing marketing mode are investigated and studied.Then,on the basis of the development of chain fitness club,the general marketing mode of chain fitness club is put forward,and the following conclusions are drawn:1.Shandong Province chain fitness club members in the age group of 36-50 years old mainly,the number of older members is higher than the number of new members,the main consumer motivation is to exercise2.the coaches of chain fitness clubs in Shandong province have higher education,but the mobility is big,and the coaching experience is mostly two years3.Shandong Province chain fitness club charge is the unified standards,in accordance with the card system can be divided into monthly,quarterly cards,the most important factor affecting the development of fitness club chain is not propaganda.4.To Ginza and Impulse fitness club as the comparison research case study,found that different marketing,produce satisfaction,loyalty,marketing channels are not the same.5.According to the survey results,put forward the development strategy of Shandong chain fitness club in brand building,service,management,human training level,in order to provide certain basis for the development of Chain ClubSome suggestions are put forward according to the results obtained:1.Strengthen supervision,improve service awareness.2.The use of chain advantages,the development of different business.3.With the headquarters of the force,the rapid development of.4.To promote publicity,to form a good advertising effect...