Studies Of Consumption Moral Education Of Contemporary Female University Students

Female university students are the future elite of the Chinese women. They are a special consumer group and have a unique strong consumer demand, and to some extent, lead the fashion and trend of consumption their moral values and behavior of consumption are not only a reflection of contemporary ideas of young people, values and codes of conduct, the impact of female university students with physical and mental development, and relate to the country's consumption structure, industry-oriented, social atmosphere. Therefore, the concern with the consumption of female university students has important practical and moral significance.This paper carries out a survey which is concerned with female university students. The study is through a questionnaire survey, interviews and other methods, female university students on the level of consumption, consumption structure and consumption patterns, consumer motivation, consumer and other aspects of the concept of in-depth investigation. Survey shows that female university students of contemporary mainstream consumption are rational, healthy and reasonable, but some female university students appear blind impulse consumption, competition to show off consumption, unplanned consumption. It also shows that consumption structure is irrational, non-environmental protection. From a practical rationality and the adverse effects it gives the moral evaluation to female university students' ethics of consumption.The consumer misunderstanding of female university students results from many aspects. There are economic prosperity, policies to stimulate consumption and other economic factors; the demonstration effect of luxury consumption, employment , crowding out the pressure of the wind erosion of corruption and other social factors; consumer trend of thought, ideas and the mass media, such as hedonism and cultural factors ; school education, family education, self-education and other educational factors; the image of identity, peer groups, vanity comparison of psychological and social values, such as compensation for the psychological impact of psychological factors in the outcome.