Students' Consumption Ethics Education System

To study the consumer moral education of university students in 21st century and summarize the theory not only can establish the enforcement frame about the consumer moral education but also help them to perfect their personality and form right ideological concept and value orientation, thus it can promote the economy development and society advancement.Through reviewing ideology about consumption and harmony, we discuss the concept of the consumer moral and the harmony system of consumer moral education of university students at first. We point out that the harmony system of consumer moral education emphasizes on the harmony of system's internal operation and put forward three assumes to establish the harmony system. Then we analyse how to measure the harmony of the consumer moral education system. Because there are many problems exit in present situation, we must establish the harmony system of consumer moral education of university students to promote the valid of education. Finally, we discuss about the three sub-system of the consumer moral education. In the navigation system, we put forward the main aim of the consumer moral education, that is, education must walk into students'life, must enhance their spirit and must cultivate consumer of sublime morality. Thus the consumer moral education should obey two principles. To complete the education aim, we consummate the education content from two aspects: in the side of the consumer moral concept, we need the education of managing financial affair, of overall consumption, of aesthetic judgment, of green consumption and law awareness; in the side of the consumer moral norm, we need insist arduous struggle, appropriate consume etc. In the support system, we suggest to perfect the consumer moral education from society, family and regulations. In the realization system, we discuss many education methods, including the practicing method, the internet leading method, the question-center method and mental adjustment method.