Social Network Effects On Urban Citizens' Job-seeking And Entrepreneurship

In the new market conditions, job-seeking and entrepreneurship have become many scholars'research objects. Previous job-seeking network studies mostly focus on special groups such as peasant workers, laid-off workers, lacking studies on job-seekers in the city. Previous entrepreneurship studies mostly target enterprises related fields, lacking studies on urban citizens. Besides that, there are few scholars who carry research on the job-seeking and entrepreneurship network of the same research objects, but just study one of them-only carry research on job-seeking or entrepreneurship network.Through perspective of social network analysis, this paper proceeds statistical analysis of urban citizens'job-seeking network and entrepreneurship network according to the related survey in Jinan, and then compare effects of these two kinds of network. This study can make more scholars and the general public know more about the current situation of urban citizens'job-seeking network and entrepreneurship network. Besides that, this study provides an important reference for the government to improve the related job-seeking and entrepreneurship development strategies for urban citizens. This is helpful to lead people's job-seeking and entrepreneurship behaviors, form better job-seeking and entrepreneurship system, protect people's livelihood and build harmonious society.We can find that through the analysis on different relation channels, different relationship strength and the intermediaries which produce network effects between job-seeking and entrepreneurship network: First, whether job-seeking or entrepreneurship network, through the aspect of different relation channels, strong ties always have played a more prominent role than weak ties. Second, when the behavior of job-seeking and entrepreneur is happening, through the aspect of different relationship strength, the effects of relation among the process of job-seeking play a more prominent role to show the effects of human network of strong ties. But the relationship in the entrepreneurship network played a certain function because the market factor have played a more important role. Third, from the aspect of direct and indirect relationship, the intermediaries who act as the most important relational person have played a more prominent role among the job-seeking network, so that the effects to the job-seeking from strong-to-strong ties have been verified. But in the entrepreneurship network, the intermediaries have not played an obvious effect. Based on the above comparison, we can find that in the context of transition in the market, with the increasing of the market factors, the network effects of strong relationship are showing the characteristics of the boundary nature. And in the context of social structure has changed, the role of the network relationship is different.