| Basketball association before the market economy, is for the purpose of maximising profits, its operation is mainly rely on the professional basketball athlete's competitive ability of the products mainly on professional tournament. The CBA league operation also depends on league products sales to realize its normal development. But huge challenge is existed, facing the international and domestic competition, the present CBA wants to survive in the competition and advantages, it needs to strengthen the quality products and related services .But China has ten years of CBA, and because the development characteristic of the market economic system construction and development are still not perfect and mature, so our professional basketball league marketization is not enough. But America's professional basketball league has long history, which has more than 60 years of history of the world's top NBA basketball league, also is the world's top basketball player in the NBA. Now the NBA has become a global brand of sport and entertainment, meanwhile as the global basketball success. The CBA development should learn from NBA, and absorb the essence and discard the dross, then with the inner actual situation, it can progress rapidly.By the help of literature and experts accessing,the article states the NBA method through expert management system and the market operation two aspects in detailto find NBA operation strategy of success. Based on the NBA's management system and operational mechanism of organizations, the NBA has strict internal organization, the relationship between the various parts, which surports powerful framework supporting. Gradually thinning of the power distribution and the duties of the NBA, it makes a clear division for the NBA describing the normal operation of the interior. Quantitative management, competitive ranking and rich variety of incentives in each club, formed a good player in the NBA, internal environment of the huge machine be benign operation. In the market operation of the NBA adopted product strategy, promotional strategies, globalization strategy, localization of the management mode, brand strategy, and other advanced marketing strategy to let the NBA this name resound through the world.Through careful study of the NBA operation strategy analysis of our country, there are the CBA 4 points further revelation 1. Progress sports system reform, and separat the CBA management and operation from each other. Fundamentally solve the CBA internal mechanism and management problems. 2. Establish the system of cultivating talents and conveying system, then guarantee the sustainable development of the professional basketball league. 3. Establish close cooperation relations with the media and improve propaganda, manufacturing, and promote their brands. 4. Perfect the system of introducing foreign professional basketball strictly and improve quality of foreign aid. Hope that through this revelation 4 points for the future development of CBA can provide useful reference .
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