| Basketball is the important content of college's sports teaching, get the numerous college student's liking, at the same time basketball is also a important sport of the extending requirements of National sports For All program. Therefore the development that promotes basketball is a present important task. With scientific development, In popular media has permeated into people to live aspect, Influencing people's life style and values. Therefore, through popular media the propaganda for college student's basketball, promote university student further to understand and put basketball into among the sport as much as possible to basketball, Become a important means that promote basketball sport to develop fast.The utilization of this paper document information, questionnaire investigation and expert interview the methods such as methods and mathematical statistical to attempt understanding college student participates in the present situation of basketball.The influence of analyzing popular media for the college student's basketball and its factor, discussion promotes the countermeasure of the college student's basketball using popular media, analyze popular media influence and factor that college student's basketball produces correctly, probe into and utilize popular media to promote the countermeasure of college student's basketball. Conclusion is mainly:(1)The basketball takes the fancy of college students in various degree, the purpose of their participation is mainly to improve the health, mould the size and train the makings and abundant lesson to live in remaining years, but looked on its participation situation, College student's whole situation of participating in basketball allows of no optimist. (2)Propagate from student to popular media sports satisfaction of message watch at present.46.8%and 24.4% college students are very satisfied with network and TV respectively, 65% above college student think newspaper, broadcast, books and periodicals sports message that magazine travel can't totally meet college student's needs yet, have influenced college student's overall understanding of basketball information. (3)In popular message that media travel of exposed to college student, it was the news that liked seeing and hearing most, secondly it is sports, literature and art. Also find in the investigation that there are some classmates that often obtain spots information by different media,44% college students contact the network every day among them, secondly it is the newspaper, it is the TV the least. They under the nervous study pressure, adjust and enrich their class-odd life through the popular media, alleviates their pressure. (4)Investigate, appear college student understand basketball main route of information to keep in touch through popular media, popular media propagate basketball information based on different masses'media characteristics but hobbies of seeing and hearing are different at the same time, Like network and broadcast take seeing and hearing dynamic information as most, in television take seeing and hearing live broadcast as most, in the periodical as are most take the specialized work; The populace media dissemination basketball information has 76% above the college student to think call cause oneself like basketball relatively, and can make them know more basketball information, the knowledge of the abundant basketball, change the attitude of study.Propagate through popular media basketball characteristic and college student of information exposed to popular media propagate basketball situation of message, promotes the college student, S basketball countermeasure of development using popular media mainly to have:(1)utilize popular media assimilate college student attitude toward basketball strengthen basketball body-building of sport, good for the propaganda of the heart at the same time. (2)Should be developed in depth while propagating basketball information, stress the cultural intension of basketball. (3)various media should give play to own advantages while propagating basketball information according to own the present situation and characteristic(4)Meet the need of nationwide fitness programs, give full play to the role of guide and demonstration of the media. (5)Various media should cooperate, to make up the insufficiency mutually, disseminates the high quality basketball information together.
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