A Study On Sports Slogans Of The 60th Anniversary Of New China

As we know, China is rich in slogans, and countless passionate slogans used to be the power and logo for our nation to forge ahead. As an incentive language of human behavior, the sports slogans have driven sports to multiple breakthrough many times, and also often infect and lead to other areas to participate in the construction of sports. It can be said that since the 60th anniversary of New China, the sport slogan is a mirror of the sport development in the history of New China, and also a new map of the development process of China's sports for 60 years.In this paper, we use documentary analysis method, investigation method, mathematical statistics, and logic analysis method etc., combined with psychology, sports, cultural sociology, linguistics and other related knowledge. We analyze the sports slogans of the 60th anniversary of new China. The research conclusions are as follows:1. Sports slogan has the stigma of the times as well as refraction of an era of sports features. It condenses mainstream information of the times, and is also a microcosm of China's sports history. We can see the changes and development of Chinese sports through the sports slogan.2. In China, the sources of real influent sports slogan are specific. They are mainly from five areas: national leadership, party and government organizations, major conferences, folklore and commercial advertising slogan.3. The carriers of sports Slogan are walls, rigid paper, flags, banners, bulletin boards, billboards, inflatable devices, light box, electronic display screens, television screens etc. However, the forms of the carrier vary with the different release role, release period and release content of sports slogans.4. The functions of sports slogans are advocacy function, mobilization of stimulants functions, orientation functions and suggesting function. The styles are the expression of power, stating reason, irony, violence, sex, humor and human nature.5. Sport slogans play an active role to promote the social development, and also some ill-formed slogans bring about a negative impact on the development of society.6. The main grammatical unit of sports slogans is words, phrases and sentences. The non-primary sentence is quite often in the sentence patterns, and the subject-predicate sentence is relatively few. The forms are mainly declarative sentences and exclamatory sentences.7. The semantics of sports slogans mainly express theme meaning, connotation, emotional meaning, associative meaning and social meaning. Pragmatic specification requires the normative form of language, rationality of concepts and effectiveness of language behavior.8. The problems exist in sports slogans are the inappropriate content, non-compliant language, as well as offensive sports slogans which violate public morality and against the law.9. In order to solve the problems in sports slogans, we have to enhance the propaganda and education for the sports slogans publishers. The government promulgates administrative regulations on sports slogans, strengthen legislative oversight and law enforcement, and strengthen the organizers'publicity guidance and supervision management on the sports stands audience.These studies can provide reference for the others to use sports slogans for social and carry out further research in this area.