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Developement Of Outdoor Sports--Study On The Consumption Characteristics And The Activities Of Outdoor Sports Group In Jilin Province

Posted on:2011-07-17Degree:MasterType:Thesis
Country:ChinaCandidate:S C DanFull Text:PDF
GTID:2167360305989706Subject:Humanities and sociology
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Generally , outdoor sports is accepted as a good foreground sunrise industry.So ,the development of it requests us to establish a fair outdoor sports market.As we know,the substance of market is expenditure, therefore ,To grasp expenditure group become one of the key points about the development in outdoor sports.to research the actions and the characteristics of outdoor sports expenditure group in JiLin,it could not only promote the development of the whole group ,but also could provide some reference.In this article,I apply some research methods such as literature searching ,questionnaire ,on-the-spot investigation ,interview and mathematical statistics etc.the investigation objects are members of outdoor sports club in JiLin.Besides,for the research , it embarks on the grope actions and the characteristic of expenditure.here are the conclusions.The actions are carried out by many young and middle-aged people(26-45);the correlative time is 4 years at most,the degree of satisfaction is high;the inducement contains relaxation,exciting pursuit,body building,social intercourse, etc.the actions are most in 1 to 2 days,limited in local province,and the cost is subter-500RMB.the main items are bivouac,mountaineering and canyoneering.the characteristic of expenditure are possessed of otherness,uncertainty,fatalness,speciality,ostentation,sociability,recyclability,etc.Obviously,the scope of gropes is narrow;activity level is low;club business hierarchy is not high;and the cooperations between outdoor organizations and clubs are not enough,mostly the actions are limited inside each club,and the gathering in the form of association and alliance are less.Here are some proposals for the problems:we will take the development of mini-outdoor market as precondition,expand great outdoor market;expand the area of outdoor sports clubs and organizations in JiLin;promote the industries about it;improve the website construction,thus hoping to attract potential expenditure gropes,and quicken the development.
Keywords/Search Tags:outdoor sports, actions, characteristic of expenditure
PDF Full Text Request
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