Research On Promotion Strategy Of Chinese University Cheerleading

Cheerleading originated in the United States, It has been 100 years of history. Cheerleading is a sport that combines stunts, tumbles, dance, cheers, and crowd psychology.Since its founding, it development rapidly in United States and Europe. According to incomplete statistics, there are more than 80 countries or regions to carry out this campaign now. Especially in recent years, cheerleading movement spread rapidly throughout the world, the number of sports to participate in cheerleading more than 8 million. There are two major international cheerleading sports organizations, One is based in the United States, the international cheerleading, its Member States more than 80, and now is working actively to the International Olympic Committee declared federations. Another is based in Japan, the existing Member States, more than 20.These two organizations are actively works to promote the Olympic Movement cheerleader.Cheerleading is an emerging sport in China, Since 1998, Chinese Students Association of Gymnastics Artistic Gymnastics actively engaged in carrying out Cheerleading Sports. In 2000, the chairman of United States Cheerleading Association was invited to lecture in China's Guangzhou, and further promote the conduct of our cheerleading sports. Although the cheerleading in our country only 11 years of history, But it is popular for its unique charm, the young people and students are very like it.In China, the university is the birthplace of China's cheerleading, A high level of athletes gathered in the university, Cheerleading is not only a sport in college, while providing students a healthy, progressive, united and cooperative spirit to strengthen the spirit of sharing among students, is also a very good carrier of campus culture. However, the strength of our colleges and universities is relatively weak in cheerleading teacher now, lack of teaching resources, conditions and other factors led to the slow development of China's college cheerleading. Have hindered the development of China's cheerleading, the improvement of the competitive level, so research on promotion strategy of Chinese University cheerleading is far-reaching and imperative.With investigation, mathematical statistics and documentation, the author analyzed and located factors on Present Situation of China's college cheerleading, learn from the development experience of cheerleading from European and American countries, founding the promotion strategy of Chinese University cheerleading, help the China's college cheerleading reference organization work out the development strategy.