A Study On The Image Construction Of Minority Nationalities In Yunnan Image Advertisement

So far,China’s development path image film has gone through13years ofdevelopment history,image spread publicity for the image of the city provides acontagious and expressive way from the birth of the first image videos1999.Betweencities is a competition of comprehensive strength,how to build the city’s image toattract the audience,to expand the influence,stimulating economic and other needs ofthe specific objectives, the development of mass media development so far can besaid that its influence is obvious,the image of the city shaping the media can not beseparated from the mass media relying on the use of the features and benefits of themedia to shape the image of the city is an effective way to improve the city’scompetitiveness. Remote Yunnan, the image film development in the country belongto the earlier and to obtain a model of great and far-reaching impact,Yunnan imagevideos played a pivotal role in the development of Yunnan, and also to some extent，to lead our image advertising chip development boom. Stage of development in13years, Yunnan Province and the country produced a large number of image videos，of which there are some high quality boutique,but the vast majority has obviouslyshows many deficiencies,lack of creativity,Duplicate,the way monotonous and otherissues makes the audience feel tired image videos,and its role is also greatly reduced.This study focused primarily on the image of ethnic minorities in Yunnanimage videos,to explore the entire image of the construction in Yunnan minorityimage is typical Meaning,certainly minority image plays a major role inimage-building in Yunnan,through the analysis building the image of the way,fromthe point and surface analysis of the characteristics and advantages of imagebuilding.