Study On Image Building Of Heku And Miao Villages Under The Background Of Rural Revitalization Plan

As one of the representative nationalities,miao nationality has a long history and distinctive cultural origin.Heku miao township is an important township of targeted poverty alleviation in wuling ethnic area--fenghuang county,western hunan.Under the background of the rural revitalization plan in the new era,the country has clearly pointed out that the establishment of rural image is an urgent problem to be solved.As an important part of the rural system,the rural image has been paid more and more attention and favored by the general public.People have a deep understanding of the advantages and disadvantages of rural image building and the future development of rural areas.Admittedly,with the development of rural construction with some ethnic characteristics in China,some undesirable phenomena have appeared in the process of rural image construction bordering on modernization,such as "one side of a thousand cities" or "overcorrecting".The former is reflected in the serious lack of national characteristics.The latter not only did not promote the development of image innovation,but also caused a certain degree of negative impact.Therefore,the construction of rural national image with national characteristics and sustainable development is in line with the needs of the construction and development of rural image with ethnic minority characteristics.At the same time,it plays a positive role in enhancing the soft power,core competitiveness and appeal of rural culture with ethnic minority characteristics.This paper takes the creation of the township image of heku miao village in fenghuang county,xiangxi county,hunan province as the object of study.Based on the perspective of art of design,the theoretical framework of urban image,combined with semiotics,communication,CIS and other theories,is adopted to carry out theoretical analysis and interdisciplinary research on rural image recognition.The purpose of this paper is to propose an exploratory and feasible solution for the image recognition research of heku miao township.At the same time,also creatively put forward the "rural image identification system",namely: "rural concept identification","rural behavior identification","rural visual identification" three system theory.The first chapter is the introduction,which makes a preliminary analysis and summary of the research status at home and abroad,and also explains the researchorigin,research significance,academic value,research theory and research method of this paper;The second chapter is the definition of basic concepts.The focus of this chapter is to get the definition of rural image of heku miao village through the understanding and analysis of urban image,and to analyze and summarize the four aspects of folk custom,religion,belief and taboo of heku miao culture;The third chapter is the survey and research on the general situation of heku miao township and its cultural resources,as well as the current situation of relocation and resettlement projects.After the description of these points,the guiding significance of the survey results to the image building of heku miao township is analyzed;The fourth chapter studies and schematizes the cultural characteristics of heku miao township under the urban image theory,and abstracts the elements reflecting the characteristics of heku miao township from the regional characteristics and cultural elements of heku town,which plays a key guiding role in the image recognition of heku miao township;The fifth chapter is about the five principles that should be followed in establishing the image of heku and miao villages and the strategies that should be used in spreading the image;Chapter six explores the application of the rural image theory in the establishment of image recognition in heku and miao villages.comprehensively displayed in a visual way.Therefore,it is of great theoretical and practical value to apply the mature urban image theory and CIS theory and method in the field of art of design.This paper provides valuable theoretical reference and practical paradigm for promoting the rural image construction in minority areas under the background of the rural revitalization plan in the new era.