The Research Of Audience Emotional Experience Design For Chinese Animation

With the experience economy era, more and more attention to product design from the product itself slowly to the attention generated during product transfer of the user experience, consumers also began to pursue value-added products, the emotion contained in, this shows, Emotional experience for the design of products research is particularly important, Concerned about the products to people's emotional experience of contemporary product design has become an important direction.Users in the user experience is the process of using the product built up feelings, experience design refers to the process of designing user-centric, emphasize that the design process, experience design and animation link, showed two:1.Users to join the animation designer to create animations of the process, Users, the animation of the audience involved throughout the creative process works;2. Allow users to watch the animation process, get a good experience. This article will focus on the second point, that is,how to make users to view interactive animation process, to obtain a better sensory and mental experience.User experience design is not just the animation itself, stage throughout the show but the animation to the user's visual, auditory, mental experience of perception caused by the complete, and past experience design animation animation biggest difference is that, the past, only for the Chinese animation animation itself, separates the contact of the animation division, writers and audience. China is only imposed on the creator of the animation to the audience to accept his view that there is educational, entertainment, animation and strong, The user experience design emphasizes the concept of process. This process and the interaction between the audience in the interactive process of forming an organic whole, so the animation creation based on the interaction should not be divorced from the process of emotional experience from the perspective of this article discussed how to better with animation the audiences emotional interaction.Although the 90s of last century, animation and related industries in the economies of scale in the proportion of China's cultural industry continue to rise, but the share of domestic animation is very light, for many reasons, the study asked at the end is because the root Animation of training personnel on the attention given is not enough, the animation is not a direct result of our own national characteristics, and ignore the specific audience of animation and create detailed study, which formed the blind imitation of foreign works unhealthy. From the Chinese people's aesthetic psychology, moral and cultural heritage to explore the various reasons for the formation of such issues, and the question of how to become a popular Chinese animation, human animation solution, the question of how to make Chinese animation as solution to the path of national industry.Sense of the scholars of aesthetics in "Aesthetic Appreciation," a book, said: "The central issue is not aesthetic beauty, but the aesthetic experience." This tells us that the creation of animation was not intended as individual works of art to enjoy, and is to for the general audience, this root is related to the nature of the commercial, so the mass of Chinese animation works of aesthetic taste is critical.This paper will use compare, for example, demonstration, research and other methods to analyze the depth of the problem of how to play the animation process of the interaction with the audience up to a good extent, How the Chinese traditional culture into the motion picture presented a detailed solution.