On The Language And Culture Of Tengchong Restaurant

Food occupy very important position in People’s Daily life, the restaurant nameas the language of an application form, reflect the social culture. In rhetoric, methodsof social linguistics research, it can reflect the name of the language characteristics,aesthetic taste, language literacy, cultural psychology, etc, reflects the mutual fusionof culture and modern civilization culture pattern.Tengchong is located in the west of YunNan frontier that GaoLiGong MountainsXiLu, is the ancient “southwest silk road”of the throat, and defense of the townsouthwest of the motherland. Food culture has been developing continuously, andshowed a trend of diversification, in recent years, with the development ofTengChong, economy, culture and population, TengChong tourism industry continuedto maintain a good development trend and promote the development of the cateringindustry. TengChong, common and special restaurant name is local languagephenomenon, is one of the external form of the whole TengChong county cultureconnotation, both in the language structure, the combination form, or in terms ofcultural psychology, every restaurant name has its own characteristics.Paper to TengChong county and18villages and towns of the cafe name the cityas the research object, on the basis of the objective language data, from theperspective of lexicology, rhetoric, social linguistics, language features and culturalconnotation of TengChong dining name, named theory analysis, detailed discussedthe TengChong restaurant name of syllable characters, vocabulary, speech, and therestaurant name of place names, TongMing, proper noun, industry classification, thename of culture in the high frequency words and proper noun named mentality, highfrequency word diction characteristics of proper noun made specific and in-depthanalysis, tries to reveal the TengChong dining name TongMing and naming rules andlinguistic characteristics of proper noun, reflected by the interpretation of the name ofculture and psychology, revealing the TengChong establishments were named someof the rules and principles, the paper finally from the perspective of the specification to TengChong to reflect on the restaurant name.