Research On Brand Image Design And Extension Of Cultural Theme Park

Development of the theme park of the growing, just to satisfy modern people desire to the need for a rich inner world, become a popular way to travel, and has broad prospects for development. But, so far, the development and construction of the theme park there are still some problems that can not be ignored, this paper analyses it from the theme park brand image design and promotion in two directions.Brand image design perfect is the most powerful prerequisite of theme park construction boom in the future. Theme park planners only at the initial stage of the construction of the theme park image characteristics, origin and development of the concept, architecture, such as strict inspection, in order to carry out the brand image design carefully. Theme park only based on brand image design success, to achieve stability, and even the market prospect of growing, forming a unique brand advantage. Similarly, if the theme park brand image has many shortcomings, for example:the subject is not clear enough, visual application system is not perfect, the image of the brand positioning errors, it will affect the theme park brand promotion.Therefore, the main research brand image design theme park from the aspects of selection and performance, the theme of the brand positioning, brand concept, the main content of the design and other visual basic design and application design.Theme park brand promotion can let more people understand the theme park, the theme park tourists increasing. Only scientific promotion design in order to obtain the most ideal promotion effect. As consumers demand gradually to raise the theme park, theme park brand promotion will also encounter many problems need to solve.So, theme park brand promotion will be extended from media, promotion, promotion of content, copy design, principles and brand maintenance, crisis management to analysis, summarized the scientific method of theme park brand promotion, after selecting the representative case to prove. The theme park brand image design and promotion is the interaction integral. So only two through the scientific method and considering the design, development of the theme park will eventually sustained and healthy and stable.The theme park’s purpose is to provide better and more satisfactory service for consumer entertainment. But now a lot of theme park designer habit from enterprises and sales point of view to building brand image, not from the consumer point of view to think about the problem, often ignore the influence of brand image on consumers,leading consumers to gradually leave. So in the brand image design and promotion in the future should strengthen into on consumer emotion.In the course of the study on the design and promotion of brand image of the theme park, will be aimed at a large collection of about theme park construction and development of literature, and field investigation, to prove some ideas in this paper.Finally, summarizes the theme park brand image design and promotion in the theme park development in an important role, a theme park in the future better development to provide some theoretical help, hope more and more theme park to open their doors and efficiency.