Research On Micro - Film Industry Chain

New media developed rapidly in nowadays’ society, the Digital New Media are developing and updating, which means people’s communication steps into a Micro Age. The appearance of Microblog is such Micro Age’s beginning, and the Micro Film brings it into a boom. Not only do they stands for the new from of the Internet, but also a new pattern of Media Communication. Besides, in the basis of these two ways, human beings are connected. Since then, Internet, as a platform on which the new media are developed, has became the most common way to communicating, especially among the adolescences. On the contrary, human beings are influenced by it unconsciously,.In Micro Age, while the new media are broadly applied, fragmented communication context begins to have its effect on all kinds of industries, which derives the Micro Film. The Micro Film, a derivative which combines the traditional film and the Internet videos, has the features of shorter time, fewer investments and taking less time to make and for its better interactivity, the Micro Film becomes a popular culture with tremendous values in business, entertainment, culture and society. What’s more, the development of Micro Film has recreated the form of traditional art and makes it available for every normal people, these are why plenty of new productions are advertised by the form of Micro Film. With the sudden rise of Micro Film, works arose like mushrooms after rain. More and more famous directors and their teams come into this industry. This paper concludes the definition and the current situation of the Micro Film. Besides, in order to make the Micro Film industry better and develop properly, it analyses all the sections in the industry chain and distinguish the chain with the traditional one by comparing them.Firstly, this paper summarizes the relevant books and document literatures, clears up every section in the chain of Micro Film industry by analyzing the relation and distinguishes among Micro Film, Traditional Film and Internet Videos and by making demarcation of the Micro Film according to its definition, types and industrial modes. Doing such things can provide a more direct and specific view of Micro Film.Secondly, being a mature industry, traditional film industry has many aspects from which the Micro Film can learn. By analyzing its industry chain, especially the inner chain---- the similarity in the procedure of making films when compared with Micro Film, and also by analyzing its outer chain’s front and rear parts can we find out what specification the Micro Film has. At the same time, we can use what the Traditional Film Industry has done as reference, prefect the Micro Film’ industry chain.Finally, this paper uses media ecology as a theoretical basis, discuss what the Micro Film is when put into media environment. And definitely, media ecology can be a helpful assistance when updating and perfecting the Micro Film’s industry chain.