Font Size: a A A

Research On The Current Situation And Strategy Of Network Self - Made Drama In China

Posted on:2016-07-04Degree:MasterType:Thesis
Country:ChinaCandidate:T L LiFull Text:PDF
GTID:2175330464463553Subject:Art
Abstract/Summary:PDF Full Text Request
With the popularity of internet and the development of internet technology as well as the growing number of people who use the internet, the network video service has been the main content of the numerous video websites in their development process. In order to enhance the development of their industrialization and to face the competition and the pressure of copyright,the video websites give out their self-regulating videos. The self-produced drama of network become a new artist form in the environment of online media. It has been the ‘new favorite’ of the current online platform with both the traditional character of movie and television play and the new media of internet. The self-produced drama of network develop and mature rapidly in these years, and it has become the target that network video platform emphasizes and the advertisement customer likes. The quantity and quality of self-produced drama of network leap especially in 2014, therefore it realizes the development of blowout. As a result, it is called ‘the year of online self-regulating videos’.Till now, the self-produced drama of network has put itself through the mill for many years.It gets rid of the image of manufacturing in a tough way gradually. Therefore, it has developed into brand videos with high quality and exquisite character. It has built up its own character and mode in its developing process. But there are still some problems such as the lack of innovation,the weakness in quality, and the imperfection of industry chain. All these problems are in great need of being solved to search a further development of self-produced drama of network.Based on development present situation and the development of the self-produced drama of network in our country as the research focus, the full text is divided into six parts. The first part mainly introduces the research background, purpose and significance of topic selection and the choice of research ideas, research contents and research methods. The first chapter, it starts from the general situation and types of the self-produced drama of network, concluding the definition and characters of current state the self-produced drama of network based on relevant studies. The second chapter, it analyzes the development of the self-produced drama of network, including the background, stage and mode. Section of this chapter is the focus of this article, from the society,media, audience, policy and its five aspects analyzes the self-produced drama of network development background, combed Outlines the self-produced drama of network experience the germination, development and maturity of the three stages of development and the self-produced drama of network production mode. The third chapter, according to living examples, the problems during its development are analyzed, the self-produced drama of network self and external factors. The fourth chapter, corresponding measures are put forward, and they are all onthe basis of current film and television home and abroad. Hope they will help the development of the self-produced drama of network in China. At last part, the paper prospects the future of the self-produced drama of network in our country.Literature analysis method, Case analysis method and comparative research are used to support the innovative theory and example reference for the self-produced drama of network in China. The statement of history and current the self-produced drama of network can generalize its characters and developing venation, analyzing the problems and proposing strategies. They can supply certain reference and help for self-produced drama of network in China. Hope this research on the self-produced drama of network development and strategies can promote the self-produced drama of network in China to be elaborate and industrial. At the meantime, supply reference methods for network video industry.
Keywords/Search Tags:The Self-produced Drama of Network, Current situation, Development strategies
PDF Full Text Request
Related items