A Study On The Design Of Tourism Handbook

Tourism brochure as an important propaganda media in tourism scenicspot, is a condensed essence of scenic spots. Through the novel design,it reasonablely and clearly shows the scenic natural landscape, cultural landscape, taste, legends, customs and other travel related content..It also can make tourists understand more about the scenic spot and provide travel experience,and convenience for tourists while increasing tourist destination brand image and expanding its influence.On the research content, this paper taking the taierhchuang ancient city as an example,defines the concept of tourism brochures.It briefly discusses the basic characteristics of the tourism brochures, demands on the function of travel brochures and emotional appeal as a starting point, in view of the taierhchuang characteristics of regional culture to conduct a comprehensive, historical development as the main line, to the scenic spot bright spot for the element, surrounding the city characteristics, service as the center, to the importance of travel brochures and design characteristics of heavy analysis, the paper mainly discusses the taierhchuang unique role in tourism brochures, regional culture from the perspective of constitute the taierhchuang tourism brochure design: visual symbols(images, refers to the cable,symbol), format layout design, modelling design three perspective, travel brochures innovation design train of thought. Again on this foundation to the domestic tourism advantages and problems of manual design of comprehensive analysis, trying to build both can show the regional culture of scenic spots, improve the tourism experience, at the same time it can be consistent with the overall marketing and brand construction of modern tourism brochure design way of thinking, to improve domestic tourism as manual design theory.On research purpose, in line with the "people-oriented" design idea, this paper tries to analyse and research through the study of the value of the content, based on the tourism brochure design research as the theme, to discuss its design principle, at last, based on the results of the study,it applies to actual tourist brochure design validation.In the research method, this paper mainly uses the logic analysis system, to the ancient city of Taierzhuang and tourist brochures as the examples to prove and so on, and in the course of the study, by means of the principle of visual performance, visual layout design rule, the rule of form beauty theoryIn this paper, by analyzing a large number of illustrations in the ancient city of the taierhchuang, its tourist brochure design steps, etc are summarized, after studying the taierhchuang ancient city tourism brochure design process.It puts forward in terms of design details in the form of a question worth considering for many, and inspires the creative thinkingof the tourism brochure design,to improve the domestic tourism as manual theories.