A Study On The Construction Of Internet Teaching Platform For Foreign Language And Its Operation

With the rapid rise of China’s economic development and international influence, China has become the world’s largest producer and consumer markets. Chinese as the necessary language tool has become a stepping stone to enter the Chinese market worldwide. Learning Chinese has become a means to enhance business competitiveness. There is a rapid growth of global learning Chinese as a foreign language market.About100countries in the world have set up teaching institutions of all levels to provide Chinese language courses. Confucius Institute as Chinese Government’s promotion of Chinese language program since its inception in November21,2004, has settled more than350educational institutions in106countries, more than500Confucius Classrooms for Chinese language teaching. Meanwhile, rapid growth in demand for Chinese in domestic Chinese market has developed rapidly. Chinese government vigorously encourage foreign students come to study in China and provide generous scholarships, the number of foreign students every year increasing rapidly. At the same time in recent years, expatriates to enter China to work, live and learn also increase in strong demand for domestic Chinese learning. The large number of commercial training institutions joined the Chinese as a foreign language training market. With the continuous development of IT technology, network TCFL also entered a period of rapid development.In face of the rapid growth in foreign demand for Chinese language learning and booming foreign language training market, why the current foreign language training industry there is this kind of problem, its development may not what people imagine as singing all the way? Comprehensive analysis of Chinese as a foreign language as an emerging subject, teaching methods, quality of teachers, teaching materials and technology are insufficient, this paper studies by many Chinese as a Foreign Entity school online teaching platform, in a bid for our company Miracle Mandarin School Online Teaching Chinese platform "construction build and operations provide a full range of ideas of reference.The thesis is divided into five parts. The first part is an introduction, including research background, the current problems of Teaching Chinese as a Foreign Language and the research content and research methods. The second part of Chinese is a foreign language education industry analysis, including training and development of domestic and international development and status of foreign language training, demand and supply analysis. The third part is the proposed development of the online Chinese teaching and learning platform construction. It consists mainly of online teaching platform SWOT analysis of the current status and its analysis of customer satisfaction and online teaching and learning platform in key market recognition. The fourth part is the construction of online teaching and learning platform strategy research. The fifth part is the online teaching and learning platform operators, including platform marketing strategy, platform content composition, the platform resource protection and cost control methods.