Research On "New City Film" In China Since The New Century

Chinese metropolis film is an epitome of Chinese modern history, is also an importantpattern of contemporary Chinese films.As China’s social urbanization process speed up anddeepen constantly, the city’s expression appears more and more in our screen,metropolis filmgradually become the most direct and the most real image expression understanding ofcontemporary China.In the new century, there are more and more metropolis film creations,for example,《Sophie’s Revenge》、《Go LA LA Go》、《Love is not blind》、《Lost in Thailand》, etc.Thesefilms have set a new box-office record in the Chinese film market and set off a large heat afterChinese Blockbuster.Some scholars named them as the “new metropolis film”.Indeed,compared with the past,“new metropolis film” have different qualities in the aspect of thecreative groups, aesthetic style and business strategy.In cultural expression,“new metropolisfilm”choose the present, focusing on the perspective of the new century China, the mainobject of urban mainstream crowd such as urban youth and white-collar, the middle class. Onthe aesthetic style, the type of narration and television audio-visual language makes thenarrative film smooth and easy to understand, the relaxed entertainment way caters to theyoung audience’s aesthetic taste. In the operation of the business,“new metropolis film”always “based on the market, face the audience”, and make full use of the advantages of newmedia channels for marketing, a series of means greatly improves the movie’s commercialreturn.Despite the considerable commercial success of the “new metropolis film”, there aremany obvious artistic defects, such as: the commercialization of excessive pursuit,audio-visual language shallow, strong imprint of consumerism. Therefore, how to guaranteethe entertainment function while adhering to the artistic level of the film is the urgent problemfor the metropolis film in the future.