A Study On The Use Of Uygur Language In Media

This paper surveyed the application situations of Uyghur language in the field of media according to the current development conditions of media groups in country, autonomous regions and autonomous areas as well as policies and its conditions of implementation conducted by administrative department, interview materials from Uyghur scholar of Xinjiang colleges and universities and professionals in the field of media. Moreover, it will also research on the relationship between propagation effect of Uyghur language and social characteristics of target audience and then analyze the factors that can affect the application of Uyghur language in the field of media. The result shows that there is a high percentage of Uyghurs to choose media with Uyghur language and traditional media including TV and broadcasting have the highest utilization rate. The influence of new media with Uygur language is increasingly expanding and its utilization rate has a positive relation with the education level of target audience while it has a negative relation with their age.Along with the implementation of East-Wind Project, Tibet-Xinjiang Project and Village-to-Village Connection Project, the application range, content of communication and timeliness of Uyghur language in various media all have an obvious improvement. Broadcasting constructs a complete system from Beijing to other autonomous regions, autonomous areas, cities, counties, towns and even rural areas. As the mainstream media, TV develops fast and has now become an important channel for Uyghurs to gain information in daily life. Paper media such as newspaper and books are becoming diversified and their issue volume is increasing greatly. Original works and translation works tend to be abundant. Network new media has a rapid development and its influence promotes sharply.However, deficiencies still exist during the development of media with Uyghur language including inadequate movie and television works that can reflect the daily life of Uyghur nationality, excellent periodicals with Uyghur language fails to "go out" indeed, insufficient application of minority languages on the official websites and the functions of mainstream media are not fully applied. Moreover, high-level translators are in shortage. Team of translators tends to have a "gap" situation that retired or middle-aged translators become its main force while young translators are insufficient. Uyghur language is not fully applied in other public fields.According the above survey, writer will put forward some suggestions from the perspectives of facilitating to develop media with Uyghur Language and further develop our culture cause for minorities. Initially, cultural programs and comprehensive programs should be added. Uyghur audience tend to prefer cultural and comprehensive information that mainstream media should add more cultural programs and comprehensive programs which can reflect local customs and national culture. Secondly, self-produced programs should be added in order to realize program innovation. Information of self-produced programs should cater to Uyghur audience including folk information and local information. Moreover, self-produced programs should possess the characteristics of their own minority that Uyghur audience can accept and rely on mainstream media with Uyghur Language. Thirdly, official website with Uyghur Language should be constructed intensively. Content of programs should be diversified on the basis of perfecting the service for audience. The form of interactive platforms should not be only limited to forum. In addition, construction of government mailbox should be paid more attention.