Research On The Mode Of Independent Music Culture Commynication Based On 5W Theory

With the advent of the Internet era,independent musicians have an online platform to show themselves,and independent music,a minority music culture,has a wider channel of communication.Independent music,developed in American underground music and alternative rock music,usually exists in the form of "non mainstream",until the emergence of various online music platforms,which makes Chinese independent music gradually get rid of the situation of "underground communication",enter the public's vision,become popular and diversified,and become the music type favored by young groups.Online music platform not only supports independent musicians online,but also promotes the development of offline independent music performance market.In the process of communication,how to make its cultural content and presentation form be accepted by the audience through a wide range of media,so that excellent independent musicians have more exposure,and high-quality independent music works can be widely sung,which is the problem to be solved in this paper.From the perspective of communication,this paper takes Lasswell's 5W communication model as the basic framework,takes shrimp music in the current online music platform labeled by minority culture and independent music as the research object,and makes a specific analysis from its communication subject,communication content,communication channel,audience and transmission effect.Based on the analysis of specific cases of shrimp music communication,this paper puts forward the parts that can be used for reference in the Internet era to realize the benign communication of independent music culture,that is,the online music platform should be precisely positioned,song oriented,content-based,focus on the construction of minority music culture,check and lead users,provide high-quality independent music content,and transmit pure and independent music content for more users In this process,we should continue to expand channels and create new communication mechanisms.