Research On Poster Style Classification Based On Cluster Analysis

Poster design is one of the manifestations of visual communication through forum constitutes the first time will attract people’s attention and get instant stimulation,which requires designers to feature pictures, text, color, space, etc. Perfect combined to form the appropriate information to the people show publicity. In this paper, urban poster design for the study, analysis from 2009 to 2014 the world’s major cities posters convey the theme and performance types. In this paper, the impression of the poster for urban samples to "literature survey method" to collect relevant documents,organize, and use of "content analysis" of the study sample classification, after 702 samples for statistical cluster analysis to explore the city the impression conveyed in the form of posters and like state. In addition to select a representative sample, both drawn at random each piece in four groups, and deliberate cultural codes to analyze the three said. Description The main findings are: City Impression poster presentation style can be grouped into four categories of "cultural diversity spread type", "inner emotional communication type", "sensory impressions spread type", "urban landscape display type."...